Definition of dynamic ads 

Advertisements that automatically adjust content based on user behavior, preferences, or demographic information.

Explanation of dynamic ads

Dynamic ads use real-time data to customize content for individual users, providing personalized and relevant advertising experiences.

Example of dynamic ads

An e-commerce dynamic ad showing products similar to those recently viewed by the user.

Strategies of dynamic ads

• Utilize dynamic ads for personalized retargeting based on user interactions.
• Implement dynamic creative optimization to automatically optimize ad content.
• Tailor dynamic ads to align with specific audience segments and behaviors.

Related terms

• Personalized advertising
• Retargeting
• Programmatic advertising
• Ad customization