Definition of Google Ads

Google Ads is an online advertising platform developed by Google. It allows advertisers to display ads, service offerings, product listings, or videos within the Google ad network to users who are actively searching for related content.

Explanation of Google Ads

Advertisers bid on keywords, and their ads appear on Google's search engine results pages (SERPs) or on websites within the Google Display Network.

Example of Google Ads

A business may create a Google Ads campaign to display its ad at the top of search results when users search for specific keywords related to its products or services.

Strategies of Google Ads

• Keyword optimization: Choose relevant keywords to target the intended audience.
• Ad copy testing: A/B tests different ad copies to identify the most effective messaging.
• Targeting options: Utilize demographic and location targeting to reach specific audience segments.

Related terms

• PPC (Pay-Per-Click)
• Ad Campaign
• Ad Rank
• CPC (Cost-Per-Click)