Definition of rotating links

Rotating links involves systematically cycling through a set of destination URLs for incoming traffic, distributing users across different links or landing pages.

Explanation of rotating links

This technique is often used in A/B testing or to evenly distribute traffic among multiple destinations for marketing or optimization purposes.

Example of rotating links

An advertising campaign rotating links to different product pages to analyze which one generates the highest conversion rate.

Strategies of rotating links

Use rotating links for testing and optimization, monitor performance metrics, and adjust the rotation based on results.

Related terms

• A/B testing
• Multivariate testing
• Destination URL