White-label

Definition of white-label

White-label is the practice of rebranding a product or service created by one company and selling it under another company's brand.

More about white-label

White-label products or services allow businesses to offer a branded solution without developing it in-house. A software company offering a white-label version of its project management software for other companies to brand and sell. This model helps businesses save time and resources while still expanding their product offerings. It is commonly used in industries like SaaS, food and beverage, digital marketing, and financial services. White-labeling allows resellers to focus on customer experience and brand building, while the original provider handles development, updates, and technical support. For startups and agencies, white-label solutions offer a fast track to market entry and revenue generation without the burden of infrastructure or product creation.

Strategies for white-label

Define clear branding guidelines, ensure quality control, and establish transparent agreements with white-label partners.

Related terms

• Private label
• Branding
• Reseller