Definition of OEM advertising

OEM (Original Equipment Manufacturer) Advertising refers to a form of advertising where a company pays to have its products or services promoted by another company that integrates those offerings into its own products or services.

Explanation of OEM advertising

In OEM advertising, the manufacturer of a product pays for promotion through the marketing channels of another company that uses, sells, or distributes the OEM's products as part of its own offerings.

Example of OEM advertising

A car manufacturer may engage in OEM advertising by paying for promotional activities that showcase their car audio systems as integrated features in various automobile brands.

Strategies of OEM Advertising

• Partnership Agreements: Establish agreements with OEM partners for mutually beneficial advertising
• Brand Integration: Ensure seamless integration of OEM products within the partner's offerings
• Coordinated Campaigns: Collaborate on marketing campaigns that highlight the joint value proposition

Related terms

• Original Equipment Manufacturer (OEM)
• Co-marketing
• Brand integration
• Cross-promotion
• Strategic partnership