Definition of banner CTA

A CTA presented as a banner on a webpage.

Explanation of banner CTA

A Banner CTA (Call-to-Action) is a visually prominent and typically interactive element displayed as a banner on a webpage. Its purpose is to attract the attention of visitors and encourage them to take a specific action, such as making a purchase, signing up, or navigating to another page.

Strategies of banner CTA

• Design visually appealing banners that align with brand aesthetics.
• Clearly communicate the value proposition in the banner CTA.
• Ensure the banner is strategically placed for maximum visibility.

Related terms

• Call-to-Action (CTA)
• Banner advertising
• Conversion optimization
• Click-through rate (CTR)