Definition of branded short link

A shortened URL that incorporates a brand's custom domain, reinforcing brand identity.

Explanation of branded short link

A Branded Short Link is a URL shortening service that allows businesses to use their own custom domain in shortened URLs. This reinforces brand identity, increases trust, and provides a consistent and recognizable link structure.

Example of branded short link

Instead of using a generic URL shortening service, a company might create branded short links like "brand.co/offer" or "brand.link/product."

Strategies of branded short link

• Choose a memorable custom domain for branded short links.
• Consistently use branded short links in marketing materials.
• Monitor analytics to track the performance of different branded links.

Related terms

• URL shortening
• Custom domain
• Link branding
• Vanity URL