Definition of buyer persona

A detailed and semi-fictional representation of an ideal customer based on market research, demographics, and psychographics.

Explanation of buyer persona

A buyer persona is a tool used in marketing to understand and visualize the characteristics, needs, and behaviors of a target audience. It helps tailor marketing strategies to resonate with specific customer segments.

Example of buyer persona

A buyer persona for an e-commerce company might include details like age, occupation, shopping preferences, and online behaviors.

Strategies of buyer persona

• Conduct research to gather data on target audience demographics and behaviors.
• Create detailed and comprehensive buyer personas for different customer segments.
• Align marketing messages and content with the identified needs and preferences of buyer personas.

Related terms

• Customer segmentation
• Target audience
• Marketing strategy
• User persona