Definition of countdown timer

A timer creating urgency in CTAs.

Explanation of countdown timer

A countdown timer is a visual element that displays the time remaining for a specific event or offer, creating a sense of urgency. It is commonly used in CTAs to encourage immediate action.

Example of countdown timer

A website promoting a limited-time sale with a countdown timer indicating hours and minutes remaining.

Strategies of countdown timer

• Use countdown timers for flash sales, promotions, or limited-time offers.
• Experiment with different countdown styles and placements for optimal impact.
• Clearly communicate the urgency and value associated with the countdown.

Related terms

• Urgency marketing
• Limited-time offer
• Time-sensitive promotion
• Conversion optimization