Definition of custom QR code

A custom QR code is a Quick Response code that has been modified or designed with specific branding elements, colors, or logos to align with a brand's visual identity. Unlike standard black-and-white QR codes, custom QR codes are tailored to match the aesthetics of a particular brand.

Explanation of custom QR code

Custom QR codes serve both functional and aesthetic purposes. While they retain the functionality of traditional QR codes for encoding information, they also enhance brand recognition and provide a visually appealing way to engage users.

Example of custom QR code

A restaurant may create a custom QR code for its menu, incorporating the restaurant's logo and color scheme into the QR code design.

Strategies of custom QR code

• Brand consistency: Ensure that the custom QR code aligns with the overall visual identity of the brand.
• Contrast and readability: Maintain sufficient contrast between the QR code and its background to ensure easy scanning.
• Call-to-action: Encourage users to make clear calls to action, such as "Scan to Explore" or "Scan for Exclusive Offers."

Related terms

• QR code
• Visual identity
• Branding
• QR code marketing