Definition of hashtag

A hashtag is a word or phrase preceded by the hash symbol (#), used on social media platforms to categorize content and make it discoverable by users interested in a specific topic. It turns the word or phrase into a clickable link that leads to a feed of other posts using the same hashtag.

Explanation of hashtag

Hashtags are commonly used on platforms like Twitter, Instagram, and Facebook to create conversations around particular themes, events, or trends. They facilitate content discovery and increase the visibility of posts.

Example of hashtag

Strategies of hashtag

• Relevance: Use hashtags that are relevant to the content to reach a specific audience.
• Consistency: Establish consistency in hashtag usage to build a brand or thematic identity.
• Research: Explore popular and trending hashtags related to your content for wider reach.

Related terms

• Trending hashtags
• Social media
• Tagging
• Discoverability