Definition of landing page

A Landing Page is a specific web page designed for a targeted marketing or advertising campaign. It is created with the goal of converting visitors into leads or customers by providing focused information and a clear call-to-action.

Explanation of landing page

Landing pages are often used in digital marketing to enhance the effectiveness of online campaigns, capture visitor information, and guide users towards a desired action.

Example of landing page

A company running a Facebook advertising campaign for a new product might create a landing page that highlights the product's features and includes a "Buy Now" button.

Strategies of landing page

• Clear call-to-action (CTA): Ensure that the purpose of the page and the desired action are prominently displayed.
• A/B testing: Experiment with different elements to optimize the page for higher conversions.
• Mobile optimization: Make sure the landing page is well-optimized for various devices.

Related terms

• Conversion rate
• Funnel
• Click-through rate (CTR)
• Lead generation
• User experience (UX)