Definition of lead

In the context of marketing, a Lead refers to an individual or entity that has expressed interest in a product or service and has provided contact information, typically through methods like filling out a form or subscribing to a newsletter.

Explanation of lead

Leads are potential customers who have taken steps to engage with a business and are in the early stages of the sales funnel.

Example of lead

A website visitor who signs up for a webinar by providing their email address becomes a lead for the business.

Strategies of lead

• Lead scoring: Evaluate and prioritize leads based on their likelihood to convert.
• Nurturing: Implement strategies to build relationships and guide leads through the sales funnel.
• Segmentation: Categorize leads into segments for targeted marketing efforts.

Related terms

• Lead generation
• Sales funnel
• Conversion
• Customer relationship management (CRM)
• Marketing qualified lead (MQL)