Definition of link in bio

"Link In Bio" is a common practice on social media platforms where users include a link in their profile or bio section to direct followers to external content. 

This is especially relevant on platforms that limit the number of links in individual posts.

Explanation of link in bio

Users often use the "Link In Bio" strategy to share multiple links, such as those to blog posts, products, or promotions, by regularly updating the link in their profile.

Example of link in bio

An Instagram user may post a photo with a caption instructing followers to check the link in their bio for more information.

Strategies of link in bio

• Link rotation: Regularly update the link in the bio to feature the most relevant content.
• Promotional campaigns: Use the link in the bio strategically for ongoing or time-sensitive promotions.
• Call-to-action (CTA): Include clear instructions in posts to encourage followers to visit the link in bio.

Related terms

• Social media marketing
• Profile link
• Bio link
• Social media bio
• Instagram marketing