Definition of niche

A Niche refers to a specialized segment of the market that caters to a specific audience with distinct needs, preferences, or interests. Niche markets are often characterized by a focused and targeted approach.

Explanation of niche

Businesses or content creators focusing on a niche aim to serve a particular demographic or address a specific set of problems within a larger market.

Example of niche

A fitness trainer specializing in prenatal yoga targets the niche market of pregnant women seeking fitness solutions.

Strategies of niche

• Audience understanding: Deeply understand the needs and preferences of the niche audience.
• Specialized content: Create content or products tailored to the specific interests of the niche.
• Targeted marketing: Implement targeted marketing strategies to reach the niche audience effectively.

Related terms

• Target market
• Specialization
• Micro-niche
• Demographic
• Market segmentation