Definition of pop-up CTA

A pop-up CTA, where CTA stands for Call to Action, is a specific call or prompt displayed in a pop-up window on a website or app, typically designed to capture the user's attention and encourage a specific action.

Explanation of pop-up CTA

Pop-up CTAs are used to highlight important messages, promote offers, or guide users towards desired conversions by presenting information in a visually prominent manner.

Example of pop-up CTA

A website displaying a pop-up window with a CTA prompting visitors to subscribe to a newsletter, offering a discount for those who sign up.

Strategies of pop-up CTA

Design visually appealing pop-ups, ensure relevance to user experience, set appropriate timing for pop-up display, and provide clear and compelling CTAs.

Related terms

• Call to action
• Conversion rate optimization (CRO)
• Exit intent popup