Definition of a promotional campaign

A promotional campaign is a coordinated series of marketing activities designed to promote a specific product, service, or brand, often with the goal of increasing awareness or driving sales.

Explanation of promotional campaign

Promotional campaigns may utilize various channels, including advertising, social media, and discounts, to reach and engage the target audience.

Example of a promotional campaign

A company launching a series of online and offline advertisements, social media contests, and limited-time discounts to promote a new product.

Strategies for launching a promotional campaign

Define clear campaign goals, target the right audience, utilize a mix of channels, and track key performance indicators (KPIs) for evaluation.

Related terms

• Marketing campaign
• Campaign metrics
• Brand promotion