Definition of push notification

A push notification is a brief message or alert sent to a user's device, typically a mobile phone or computer, to convey information or encourage engagement.

Explanation of push notification

It is a direct form of communication used by mobile apps and websites to notify users about updates, promotions, or relevant information, even when the app or website is not actively in use.

Example of push notification

A news app sending a push notification to notify users about breaking news or an e-commerce app sending alerts about ongoing sales.

Strategies of a push notification

• Personalize notifications based on user preferences
• Time notifications strategically for maximum impact
• Use push notifications to re-engage inactive users

Related terms

• Mobile marketing
• User engagement
• Notification fatigue
• In-app messaging