Definition of a retargeting CTA

A retargeting CTA (Call to action) is a specific call or prompt aimed at users who previously interacted with a website or campaign but did not complete the desired conversion, encouraging them to take further action.

Explanation of a retargeting CTA

Retargeting CTAs are tailored to re-engage users, often addressing their specific concerns or offering incentives to encourage conversion.

Example of a retargeting CTA

A retargeting CTA in an email campaign urging users who abandoned their shopping carts to return and complete their purchase with a special discount code.

Strategies of retargeting CTA

Craft compelling and personalized CTAs, offer incentives, and use clear language to guide users back to the conversion funnel.

Related terms

• Conversion funnel
• Abandoned cart email
• Behavioral retargeting