Definition of a retargeting list

A retargeting list is a predefined list of users who have interacted with a website, enabling targeted advertising to re-engage specific audience segments.

Explanation of a retargeting list

Retargeting lists are created based on user behaviour, such as website visits or interactions, and are used for more personalized ad campaigns.

Example of a retargeting list

Targeting users who visited an online store but did not make a purchase with specific product ads when they browse other websites.

Strategies of a retargeting list

Segment retargeting lists strategically, tailor ad content to user behaviour, and set frequency caps to avoid ad fatigue.

Related terms

• Remarketing
• Behavioral targeting
• Conversion tracking