Definition of a target audience

The target audience refers to the specific group of individuals or demographics that a marketing campaign or content is intended to reach and resonate with.

Explanation of target audience

Identifying and understanding the target audience is crucial for tailoring marketing messages and strategies to meet the needs and preferences of a defined group.

Example of a target audience

A fitness brand targeting health-conscious individuals aged 25-35 who are interested in sustainable living.

Strategies for creating a target audience

Conduct market research, create buyer personas, and tailor marketing efforts to address the unique characteristics and preferences of the target audience.

Related terms

• Buyer persona
• Audience segmentation
• Demographic targeting