Definition of URL tracking parameter

A URL tracking parameter is additional information added to a URL to track the source, medium, or campaign associated with a particular link, facilitating analytics and performance measurement.

Explanation of URL tracking parameter

URL tracking parameter, often implemented using UTM parameters, help businesses identify the effectiveness of different marketing efforts.

Example of URL tracking parameter

Enhancing a URL with tracking parameters like "?utm_source=facebook&utm_medium=social" to monitor the source and medium of incoming traffic.

Strategies of URL tracking parameter

Consistently use tracking parameters, standardize naming conventions, and leverage analytics tools for comprehensive data analysis.

Related terms

• UTM parameters
• Campaign tracking
• Attribution modeling