Definition of visitor

A visitor is an individual user interacting with a website or app, accessing its content, and engaging with various features.

Explanation of visitor

In web analytics, a visitor is often identified by a unique IP address or through tracking mechanisms, providing insights into user behaviour.

Example of a visitor

A person accessing an online store, browsing product pages, and adding items to the shopping cart is considered a visitor.

Strategies of a visitor

Optimize website usability, analyze visitor data, implement personalized content, and track visitor journeys for better user experience.

Related terms

• User
• Session
• Web analytics