White-label agreement

Definition of white-label agreement

A White-Label Agreement is a contractual arrangement between a product or service provider and a reseller to market and sell the product or service under the reseller's brand.

More about the white-label agreement

The agreement outlines the terms, conditions, and responsibilities of both parties in the white-label relationship A white-label agreement between a software provider and a marketing agency allowing the agency to resell the software under its brand. These agreements are widely used in software, food production, and consumer goods industries. They allow companies to expand their offerings without investing in product development. The provider handles the backend operations, while the reseller focuses on branding, marketing, and customer relationships. Key elements often include branding rights, support obligations, pricing structures, and confidentiality clauses. A well-structured white-label agreement helps ensure transparency, maintain quality control, and protect the interests of both parties involved.

Strategies for white-label agreement

Clearly define branding guidelines, establish pricing structures, and ensure legal and contractual clarity in the agreement.

Related terms

• Reseller agreement
• Private label agreement
• Branding contract