Definition of exit page

The last page a user views before leaving a website.

Explanation of exit page

An exit page is the webpage a user navigates to before exiting a website. Understanding which pages users frequently exit from can provide insights into potential issues or opportunities for improvement.

Example of exit page

A user navigates through various pages on an e-commerce site and ends their session on the "Order Confirmation" page.

Strategies of exit page

• Optimize exit pages to encourage users to stay or take specific actions.
• Use exit page analytics to identify potential areas for improvement.
• Implement exit-intent popups to capture user attention before they leave.

Related terms

• Bounce rate
• Session duration
• Landing page
• Conversion funnel