Definition of exit popup

A CTA appears when a user attempts to leave a webpage.

Explanation of exit popup

An exit popup is a call-to-action that appears when a user shows intent to leave a webpage, often by moving the cursor toward the browser's exit button. It aims to capture attention and encourage users to stay or take a specific action.

Example of exit popup

A website displaying a popup with a special offer when a user attempts to close the tab.

Strategies of exit popup

• Provide compelling offers or incentives in exit popups.
• Use exit popups sparingly to avoid user annoyance.
• Test different exit popup designs and messaging for effectiveness.

Related terms

• Popup
• Overlay
• User retention
• Conversion prompt