Definition of influencer

Influencers have a significant following on social media platforms or other online channels. Influencers can impact their followers' opinions, behaviors, and purchasing decisions due to their perceived authority, authenticity, or expertise in a particular niche.

Explanation of influencer

Influencers often collaborate with brands to promote products or services, leveraging their credibility and reach to create awareness and drive engagement. They can be found across various industries, including fashion, beauty, travel, and technology.

Example of influencer

A beauty influencer creating content on YouTube or Instagram to showcase and review beauty products, influencing their followers to try or purchase those products.

Strategies of influencer

• Audience alignment: Choose influencers whose audience aligns with your target demographic.
• Authenticity: Encourage influencers to create authentic content that resonates with their followers.
• Long-term relationships: Foster ongoing relationships with influencers for sustained brand advocacy.

Related terms

• Social media marketing
• Brand ambassador
• Micro-influencer
• Engagement rate