Definition of overlay CTA

Overlay CTA (call to action) refers to a visual element, often in the form of a pop-up or banner, placed on top of a web page's content to prompt users to take a specific action, such as subscribing, making a purchase, or navigating to another page.

Explanation of overlay CTA

Overlay CTAs are designed to capture the user's attention and encourage immediate engagement with a particular offer or message.

Example of overlay CTA

An e-commerce website might use an overlay CTA to promote a limited-time discount, prompting visitors to click and access the discounted products.

Strategies of overlay CTA

• Strategic placement: Position overlay CTAs where they are likely to grab attention without being intrusive.
• Compelling copy: Craft clear and compelling messaging to encourage user action.
• Responsive design: Ensure overlay CTAs are optimized for various devices and screen sizes.

Related terms

• Pop-up
• Banner ad
• Conversion rate optimization (CRO)
• User engagement
• Exit intent overlay