Definition of app store optimization

The process of optimizing mobile apps to improve their visibility and ranking on app store platforms, such as the Apple App Store and Google Play.

Explanation of app store optimization

ASO involves optimizing various elements, including app titles, keywords, descriptions, and visuals, to increase the likelihood of the app being discovered by users searching for relevant content.

Example of app store optimization

A fitness app might use ASO techniques to include relevant keywords like "workout," "fitness tracker," and "healthy living" in its app description.

Strategies of app store optimization

• Research and incorporate relevant keywords into the app's metadata.
• Optimize app visuals, including icons and screenshots, for a compelling presentation.
• Encourage positive reviews and ratings to improve app store rankings.

Related terms

• Mobile app marketing
• Mobile deep links
• App store ranking
• App discovery
• Conversion rate optimization (CRO)