Definition of brand loyalty

Brand loyalty is the degree of attachment, trust, and repeat purchase behavior exhibited by consumers towards a specific brand. It reflects a customer's preference for a particular brand over others.

Explanation of brand loyalty

Building brand loyalty involves creating positive experiences, meeting customer expectations, and establishing a strong emotional connection with the brand.

Example of brand loyalty

A consumer consistently chooses a specific brand of sneakers over others due to a positive experience and satisfaction with the product.

Strategies of brand loyalty

• Quality products: Provide high-quality products or services to build trust and satisfaction.
• Loyalty programs: Implement loyalty programs offering rewards and incentives for repeat purchases.
• Engagement: Foster customer engagement through personalized communication and experiences.

Related terms

• Customer retention
• Repeat purchase
• Customer advocacy
• Customer relationship management (CRM)