Definition of brand positioning

Brand positioning refers to the way a brand is perceived in the minds of consumers relative to competitors. It involves establishing a unique and compelling space in the market.

Explanation of brand positioning

Effective brand positioning communicates the brand's value, target audience, and differentiation from competitors.

Example of brand positioning

A luxury car brand positioning itself as a symbol of elegance and innovation in the automotive market.

Strategies of brand positioning

• Market research: Understand customer needs and competitor positioning to identify a unique brand space.
• Differentiation: Clearly communicate what sets the brand apart from others in the market.
• Consistent messaging: Ensure that brand messaging aligns with the desired positioning across all channels.

Related terms

• Unique selling proposition (USP)
• Market differentiation
• Competitive analysis
• Brand essence