Definition of bucket testing

Another term for A/B testing refers to users being "bucketed" into different groups for comparison.

Explanation of bucket testing

Bucket testing, often used interchangeably with A/B testing, involves dividing users into different groups or "buckets" to compare the performance of two or more variations. This method helps businesses assess the effectiveness of changes by observing how each group responds to different versions of a product, webpage, or feature.

Example of bucket testing

A website may perform bucket testing by showing two different versions of a homepage to different groups of users to determine which design leads to better engagement.

Strategies of bucket testing  

• Randomly assign users to different buckets to ensure unbiased results.
• Clearly define the metrics that will be used to measure success.
• Monitor user feedback and behavior during the testing period.

Related terms

• A/B testing
• Split testing
• Control group
• Experimental group