Definition of click-through rate

The percentage of users who click on a specific link or call to action out of the total users who view a page.

Explanation of click-through rate

CTR is a crucial metric in digital marketing, indicating the effectiveness of a particular link or element in capturing user interest. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100 to get a percentage.

Example of click-through rate

If a webpage receives 1,000 views, and the link on the page is clicked 50 times, the CTR would be 5%.

Strategies of click-through rate

• Craft compelling and relevant call-to-action messages.
• Experiment with the placement and design of clickable elements.
• Regularly analyze and optimize campaigns based on CTR performance.

Related terms

• Impressions
• Engagement rate
• Conversion rate
• User engagement