Definition of cross-sell retargeting

Offering complementary products or services in retargeted ads based on user interactions.

Explanation of cross-sell retargeting

Cross-Sell Retargeting involves displaying ads to users who have previously interacted with a website or made a purchase, promoting additional products or services that complement their previous actions.

Example of cross-sell retargeting

A user who previously bought a laptop might see retargeted ads for laptop accessories.

Strategies of cross-sell retargeting

• Analyze user purchase history to identify suitable cross-sell opportunities.
• Create personalized retargeting campaigns based on user behavior.
• Test different ad creatives and messaging for cross-sell retargeting.

Related terms

• Retargeting
• Upsell
• Product recommendations
• Personalized advertising