Definition of cross-selling

Offering additional products or services to a customer based on their initial purchase.

Explanation of cross-selling

Cross-selling involves suggesting complementary items or upgrades to a customer during or after their initial purchase, with the aim of increasing the overall value of the transaction.

Example of cross-selling

A customer who purchases a camera may be cross-sold additional lenses, camera bags, or a tripod.

Strategies of cross-selling

• Analyze customer purchase history to identify relevant cross-selling opportunities.
• Display cross-sell recommendations at strategic points in the customer journey.
• Bundle related products for a discounted price to incentivize cross-selling.

Related terms

• Upsell
• Product bundling
• Recommendation engine
• Add-on sales