Definition of dark traffic

Traffic that cannot be accurately tracked or attributed to a specific source.

Explanation of dark traffic

Dark Traffic refers to website visits or interactions that occur without clear referral information, making it challenging to identify the original source. This can include traffic from direct bookmarks, certain messaging apps, or secure (HTTPS) referrals.

Strategies of dark traffic

• Use UTM parameters to track and differentiate various traffic sources.
• Analyze patterns in direct traffic to identify potential dark traffic sources.
• Leverage analytics tools to gain insights into user behavior and origins.

Related terms

• UTM parameters
• Referral traffic
• Attribution modeling
• Secure (HTTPS) referrals