Definition of deep linking

Deep links that consider the user's context, directing them to specific content based on their previous interactions or preferences.

Explanation of deep linking

Contextual Deep Linking is a technique where deep links not only point to a specific page or content within an app but also take into account the user's context, such as their previous actions or preferences, to provide a personalized experience.

Example of deep linking

A user who previously browsed a specific category in a shopping app might be deep-linked directly to new arrivals within that category.

Strategies of deep linking

• Implement deep linking strategies that consider user behavior and preferences.
• Utilize user data to personalize the content linked through contextual deep links.
• Integrate contextual deep links into marketing campaigns for a seamless user experience.

Related terms

• Deep linking
• Personalization
• Mobile app linking
• User context