Definition deferred deep linking

A type of deep linking that handles scenarios where a user doesn't have the app installed, redirecting them appropriately after installation.

Explanation of deferred deep linking

Deferred deep linking allows users to be directed to a specific content or location within a mobile app even if the app is not installed. Upon installation, the user is redirected to the originally intended content rather than the app's default landing page.

Example of deferred deep linking

A user clicks on a link for a specific product within a shopping app but doesn't have the app installed. After installing the app, they are taken directly to the product page they initially clicked on.

Strategies of deferred deep linking

• Implement deferred deep linking SDKs to handle installations seamlessly.
• Utilize deep linking analytics to understand user behaviors.
• Provide incentives for users to install the app, such as exclusive content or discounts.

Related terms

• Deep linking
• Contextual deep linking
• Mobile app installation tracking
• Universal links