Definition of EPC 

A metric used in affiliate marketing to measure the average earnings generated per click.

Explanation of EPC 

EPC represents the average earnings a marketer earns for each click generated through an affiliate link. It is calculated by dividing the total earnings by the total number of clicks.

Example of of EPC 

If an affiliate marketer earns $100 from 500 clicks, the EPC is $0.20.

Strategies of EPC 

• Optimize affiliate marketing campaigns for higher conversion rates.
• Test different affiliate products to find those with higher EPC.
• Provide valuable and relevant content to encourage clicks.

Related terms

• Affiliate marketing
• Conversion rate
• Cost per click (CPC)
• Click-through rate (CTR)