Definition of link branding

Link Branding involves incorporating branding elements into hyperlinks to create a consistent and recognizable brand image. It includes using branded link aliases, colors, and styles.

Explanation of link branding

Branded links contribute to brand visibility, trust, and a cohesive online presence.

Example of link branding

A company might use branded link aliases, colors, and a customized link preview to reinforce its brand identity in marketing campaigns.

Strategies of link branding

• Consistent design: Apply brand colors and styles to hyperlinks for consistency.
• Branded aliases: Use recognizable and branded link aliases.
• Link previews: Customize link previews with brand imagery and messaging.

Related terms

• Link customization
• Link alias
• Branded link
• Vanity URL
• Brand identity