Definition of link engagement

Link engagement refers to the level of interaction and activity generated by users clicking on a hyperlink. It includes metrics such as clicks, conversions, and other actions taken by users after clicking the link.

Explanation of link engagement

Measuring link engagement provides insights into the effectiveness of a link in terms of user interest and conversion rates.

Example of link engagement

A marketing campaign may track link engagement to understand how many users not only clicked on a promotional link but also completed a desired action, such as making a purchase.

Strategies of link engagement

• Compelling content: Create engaging content that encourages user interaction.
• Call-to-action (CTA): Clearly define the desired action for users after clicking the link.
• Personalization: Tailor links to specific audience segments for increased relevance.

Related terms

• Click-through Rate (CTR)
• Conversion rate
• User interaction
• Engagement analytics
• Conversion tracking