Definition of link shortening

Link shortening is the process of converting a long URL into a shorter version. It is commonly used to create more manageable and shareable links, especially in situations where character count is limited.

Explanation of link shortening

Link shortening is prevalent on platforms like social media, where concise links are preferred. It also provides a cleaner appearance in printed materials.

Example of link shortening

The URL "https://www.example.com/long-url-with-lots-of-characters" could be shortened to "https://bit.ly/shortlink."

Strategies of link shortening

• Character limitation: Shorten links to fit within character limits imposed by platforms.
• Branding: Use branded link shorteners for a customized appearance.
• Tracking: Some link-shortening services provide analytics to track click-through rates.

Related terms

• URL Shortener

• Bitly alternative
• TinyURL alternative (Link shortening services)
• Hyperlink
• QR Code
• Deep linking