Location-based routing is a strategy or system that directs incoming data, calls, or requests to a specific destination or endpoint based on the geographical location of the user or the origin of the request.
This routing method is often used in telecommunication systems, customer support centers, or online services to optimize user experience by directing them to the nearest or most relevant service point.
In a customer support system, calls from different regions may be routed to specific call centers based on the geographical location of the caller for more personalized assistance.