Definition of mobile commerce

Mobile commerce, or m-commerce, refers to the buying and selling of goods and services through mobile devices such as smartphones and tablets. 

It encompasses online shopping, mobile payments, and other commerce-related activities on mobile platforms.

Explanation of mobile commerce

M-commerce leverages the convenience and portability of mobile devices to facilitate transactions anytime and anywhere.

Example of mobile commerce

Users making purchases through a mobile app or website on their smartphones represent instances of mobile commerce.

Strategies of mobile commerce

• Mobile optimization: Ensure websites and apps are optimized for a seamless mobile shopping experience.
• Mobile payments: Facilitate secure and convenient mobile payment options.
• App development: Invest in user-friendly mobile apps for e-commerce platforms.

Related terms

• E-commerce
• Mobile payments
• Mobile app commerce
• Mobile shopping
• Digital wallets