Definition of mobile deep linking

Mobile deep linking is a technique that allows users to navigate directly to specific content or pages within a mobile app, bypassing the app's home screen. 

It enables a seamless and targeted user experience by directing users to the exact location within the app associated with a link.

Explanation of mobile deep linking

Unlike regular deep linking, which may only open the app's home screen, mobile deep linking can point users to a particular product, feature, or section within the app, enhancing user engagement and retention.

Example of mobile deep linking

A retail app might use deep mobile linking to send users directly to a product page, taking them straight to the item they are interested in instead of launching the app's home screen.

Strategies of mobile deep linking

• User onboarding: Guide users directly to onboarding screens or personalized content.
• Re-engagement: Deep link users to specific promotions or content to re-engage them.
• Dynamic links: Use dynamic deep links that adapt to user context and behavior.

Related terms

• Deep linking
• App navigation
• App indexing
• User engagement
• Universal links