Definition of native advertising

Native advertising is a form of paid advertising that seamlessly blends with the surrounding content in terms of format, style, and context. The goal is to make the advertisement appear natural and less disruptive within the platform where it is displayed.

Explanation of native advertising

Native ads are designed to match the look and feel of the content around them, providing a more integrated and user-friendly advertising experience.

Example of native advertising

A sponsored article on a news website that adopts the same format and writing style as regular articles is an example of native advertising.

Strategies of native advertising

• Contextual relevance: Ensure that native ads align with the context and content of the platform.
• Visual consistency: Match the visual design of native ads with the surrounding content.
• Non-disruptive Integration: Integrate ads in a way that feels natural and enhances the user experience.

Related terms

• Sponsored content
• In-feed ads
• Branded content
• Ad integration
• Content marketing