Definition of Open Graph

Open graph is a protocol that allows web pages to become rich objects in a social graph. It is primarily associated with Facebook and enables websites to control the presentation of their content when shared on social media platforms.

Explanation of Open Graph

Open Graph tags are meta tags added to the HTML of a webpage, providing information about the page's title, description, image, and other relevant details for a more visually appealing and informative social media sharing experience.

Example of Open Graph

When a webpage includes Open Graph tags, sharing the link on Facebook can generate a preview that includes a specific title, description, and image, enhancing the content's visibility.

Strategies of Open Graph

• Optimized tags: Ensure Open Graph tags are optimized for accurate and engaging content representation.
• Image quality: Use high-quality images to make shared content visually appealing.
• Consistent branding: Maintain consistency between Open Graph information and overall branding.

Related terms

• Meta tags
• Social media sharing
• Content preview
• Social graph
• Rich objects