Definition of open rate

Open rate is a metric used in email marketing to measure the percentage of recipients who open and view a particular email out of the total number of emails delivered.

Explanation of open rate

Open rate provides insights into the effectiveness of an email campaign and the level of engagement with the content.

Example of open rate

If an email campaign is sent to 1,000 subscribers, and 200 of them open the email, the open rate is 20%.

Strategies of open rate

• Compelling subject lines: Use attention-grabbing subject lines to increase open rates.
• Segmentation: Target specific audience segments with tailored content for higher relevance.
• A/B testing: Experiment with different elements, such as sender names or preview text, to optimize open rates.

Related terms

• Click-through rate (CTR)
• Email marketing
• Engagement metrics
• Inbox placement
• Email analytics