Definition of organic reach

Organic reach refers to the number of users who see a piece of content, such as a social media post or a webpage, without the content being promoted or boosted through paid advertising.

Explanation of organic reach

Organic reach relies on the content's visibility through natural distribution channels, such as followers sharing a post or a webpage ranking in search engine results.

Example of organic reach

If a Facebook post reaches users in their newsfeeds without being boosted through paid promotion, the engagement is considered part of the organic reach.

Strategies of organic reach

• Quality content: Create compelling and shareable content to maximize organic reach.
• Audience engagement: Encourage audience interaction and sharing to broaden reach.
• SEO: Optimize web content for search engines to enhance organic search visibility.

Related terms

• Paid reach
• Social media engagement
• Viral content
• Search Engine Optimization (SEO)
• Content visibility