Page load time is the duration required for a webpage to fully load, influencing both user satisfaction and search engine optimization (SEO) rankings.
It plays a crucial role in retaining user engagement, as extended load times often result in higher bounce rates. Additionally, search engines incorporate page load time into their algorithms, affecting a website's SEO performance.
A user may leave a website if it takes too long to load, impacting the overall user experience and potentially leading to a higher bounce rate.